Previous Article Next Article Comments are closed. Financialservices giant Deutsche Bank has found a way to measure the commitment of itsstaff in order to retain them in a highly competitive labour market. DrSilvia Steffens-Duch, head of its corporate HR marketing and research, tolddelegates at the HR Summit that the company now asks staff how committed theyare, rather than just how satisfied they are with the bank. Shesaid, “Commitment among employees is one of the distinctive features betweensuccessful and less successful companies. “Thechanging labour markets, including the increasing significance of human capital,higher employee expectations and difficulty in managing and retainingemployees, raise the significance of commitment among staff.”TheHR research department asked just over 3,500 banking staff in differentdivisions in six countries for their views. Nine questions were asked,including their response to the statement, “I expect to be working for DeutscheBank in two years’ time”.ASpanish subsidiary of Deutsche Bank scored the highest in the company’s HR-ledproject. As a result the rest of the company is learning from the Spanish groupas to why its employees were the most committed in the whole company.Theresearch results set out steps that the company can take to encourage staff tostay. Itfound that employee turnover can be cut by emphasising the global business,highlighting the interesting customer base and managing the volume of work sostaff do not burn out.“Employeeturnover cannot be reduced through higher wages, more responsibility or bettermanagement,” Steffens-Duch said.CatrionaMarchant reports from HR Summit 2001 – Human Resources Solutions for Europe,held in Montreux, Switzerland, 18-20 February 2001, organised by marcusevansevents Deutsche Bank surveys loyaltyOn 27 Feb 2001 in Personnel Today Related posts:No related photos.