The campaign is featured as “campaign of the week” in this week’s Revolution magazine.Andrex sent e-mail messages to dog lovers and those who had participated in their previous Bean Puppy promotion. The messages directed them to the site. A TV campaign and direct mail also promoted the campaign.Andrex say that over 8,000 unique visitors are visiting the site each month. The promotion has helped to raise £37,761 so far for NCDL.Internet fundraising, corporate, affinitySource: Revolution, 21 February 2001, p.38 Andrex runs online campaign to benefit NCDL Toilet tissue company Andrex has launched an online campaign which will benefit the National Canine Defence League.Toilet tissue company Andrex has launched an online campaign which will benefit the National Canine Defence League.Andrew’s latest online advertising campaign, the Andrew Puppy Pal Pouch,encourages purchasers to collect tokens on promotional toilet roll packs and redeem them for a Puppy Pal Pouch. For each Pouch claimed, Andrex will donate 10p to the National Canine Defence League. Advertisement Howard Lake | 23 February 2001 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 11 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.